Heather Burt

I lead creative teams built for craft, quality, and scale by shaping the right blend for each part of a growing organization. I bring deep experience cultivating a strong team culture and mentoring internal and distributed teams, knowing who and how to partner closely with cross-functional leaders, and managing impactful agency relationships. My sweet spot is guiding teams through ambiguity to deliver smart, beautiful work with momentum by using design systems thinking and scaling using AI as leverage without losing the personal touch that people relate to, making a brand truly differentiated and unique.

By building cohesive brand & voice ecosystems across web, integrated marketing, OOH, and product, I launch and evolve brand systems that support growth by staying flexible while holding firm to their core. With a strong foundation built, I'm able to scale internally and externally with partners, vendors, agencies, and AI systems.

I manage creative budgets with ease and have a talent for matching the right people to each project. I decide the level of doneness a project needs based on its impact and audience, and I frame what can be executed at what level to meet deadlines. My framework isn't about sacrificing quality, but about making informed decisions when and where the brand can have the most influence.